Why any advisor would be concerned about a “Do Not Call” list confuses me. Why would anyone waste time marketing in a way where the prospect does not call you first? I have done that for 18 years, and the only reason other advisors don’t is that(read entire article)
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Borrowing words from Potter Stewart and applying them to junk mail, it’s often hard to define, but I know it when I see it. So do you.

Junk mail is worthless, often gimmicky, riddled with hype, pushy in its call to action, and most often la(read entire article)
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Direct mail can be a powerful way to reach your customers. However, it is only powerful if used effectively. Here are some tips to help your direct mail campaign be successful.

1. Mail to your customers more often. If you are now mailing(read entire article)
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This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you’ve included as many as possible in your advertising. Any one of these strategies could measurably boost your r(read entire article)
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Making money using direct mail isn't easy. And anyone who tells you it is, is lying.

To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to.

And eve(read entire article)
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One of the most profitable advertisements in history was a print ad for the Sherwin Cody School of English. Written in 1918, the ad ran for over 40 years, generating millions of inquiries, and millions in sales. Penned by the legendary adman and c(read entire article)
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Fund Raising is not an easy task. Lots of time and effort must be put in and the returns are often not predictable. I can help you out by giving you some GREAT, proven ideas to raise funds for your event.

Selling Candy bars for Fundraising(read entire article)
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1. How do you develop a personal relationship with your customers?

Successful mail order firms make every effort to personalize their mail!

2. What inspires peo(read entire article)
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Do looks matter to you? If you're like most people -- including your customers and prospects -- the answer is "Yes." Particularly in sales, appearance is important. For example, in a competitive situation, all else being equal, the appearance(read entire article)
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Direct marketing is attractive to many marketers because in most cases its effectiveness can be measured directly. For example, if you were to send out one thousand solicitations by mail and you receive seventy responses, then you know that the ma(read entire article)
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