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| "The Most Powerful Skills You Could Have as a Webmaster" |
By:
Raynay Valles |
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What are the most powerful skills you could have as a webmaster?
HTML and website creation programs Graphics programs Perl CGI
ASP Javascript Coldfusion
Those skills are great, but what many employers and clients
REALLY WANT goes unsaid. What they do not tell you is this: They
really want high-impact results. And you can get high-impact
results by honing high-impact skills.
High-impact skills are: +designing to facilitate sales +search
engine optimization, submittal and tracking +writing to sell
+knowing how to increase traffic that results in sales +tracking
the success of ad campaigns
Imagine taking a website from 0 to 100,000 people a month
through your search engine efforts. Or placing ads in
publications you recommended that resulted in thousands in
sales. Or revamping an old site in a way that causes twice as
many people to buy from your site.
You don't have to have ALL the high-impact skills I listed.
Let's say you're good at search engine optimization and every
time you do it, huge traffic happens. This one high-impact skill
that brings high-impact results will get the attention of your
employer, prospective employers or prospective clients.
Here's the best part: you may already have had these results.
Maybe you haven't been highlighting them on your resume or
performance review like you could have. Highlight them and
you'll notice a difference in your life.
And if you don't YET have these results, you can acquire them
on-the-job over the next few months. Then you'll have an edge on
webmasters who believe that tech skills are enough.
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